AI-assisted creation: Midjourney creates 240 ads in a few minutes - Actu IA

The use of AI, in particular Midjourney to create a work of art, raises many controversies, the British advertising agency 10 days, which, as its name suggests, develops communication campaigns in just 10 days, decided to demonstrate that AI-assisted creation will soon disrupt the art creation industry. To this end, it used Midjourney to produce 24 different advertising posters in less than a minute for 10 famous brands. Based in London and founded by brothers Jolyon, George and Dominic White, the 10 days agency aims to give scale-up brands the chance to grow quickly with high-quality but low-cost advertising campaigns that it commits to producing in 10 days or less. The three brothers conducted this experiment to demonstrate the creative potential of AI. They used the AI model Text-To-Image Midjourney and with a few keywords, it produced 24 images with different graphics per brand in a few minutes.