Google's AI Overviews will decimate your business - here's what you need to do

That's how much organic click-through rates drop when Google adds an AI overview to a search query. I'll give you a second to finish clutching your pearls. In a recent comprehensive study by Tracy McDonald from Seer Interactive, Tracy analyzed 10,000 keywords with informational intent ranking in the top 20 positions. The research showed a significant decline in engagement. To validate these findings, the data sources included Google Ads for paid click-through rate (CTR), Google Search Console for organic CTR, and ZipTie AIO data to track whether an AI overview was present.