The Rules of #DigitalTransformation for Start-Ups @ThingsExpo #BigData #AI #DX #IoT #SmartCities

I have had the opportunity to work for and around a good many start-ups during the course of my career. Often the start-up founders would simply define a problem, develop a solution and launch a company. The marketing department would then do their very best to identify the individuals in each target company that experienced the problem and had a budget to fix it. This was always a challenging task, that has become even harder today. Today, start-ups must not only identify a problem that needs solving, but they must compete against "digital transformation" initiatives in both the business and IT organizations that are trying to reduce complexity through the elimination of applications, customized software solutions, IT systems, multiple instances of ERPs and vendors.