How AI-driven customer personas can transform marketing

The world is cautiously optimistic about using artificial intelligence (AI) from customer data due to privacy and AI-bias concerns. At the same time, AI is proven to boost sales for businesses. It saves the time it would get to get customer insights manually, can be used to tailor better customer experiences, and can work faster than any human could at finding anomalies in online behavior data. Businesses expect AI to impact their businesses. Esteemed industry analysts Gartner reports that AI is growing exponentially, with spending on Artificial Intelligence in eCommerce set to reach $7.3 billion per year by 2022- that's up by over 20%.