Optimizing Artificial Intelligence in B2B Communications - CooperKatz

No matter your industry, chances are your current or immediate future will be impacted by artificial intelligence. And when you touch as many sectors as we do as a PR agency, it's clear just how greatly this rapidly developing area of technology is impacting businesses across the spectrum. While Artificial Intelligence is primarily understood based on major consumer applications (think Waze, customer service chat bots or Alexa voice command), its implications are becoming both notable and increasingly significant in the sphere of business-to-business. Across such B2B sectors as professional services, financial services and more, our clients are engaging with AI from multiple perspectives – including internally with their employees and externally with their clients and partners. For those of you working in similar fields, we break down just a few of the components of how AI is impacting B2B – as well as how to optimize its impact on communications strategy. A recent report from Gartner predicts that Artificial Intelligence will be a top-five investment priority for more than 30 percent of CIOs by 2020.