Agility requires strong analytics - Banking Exchange

In order to compete with new digitally savvy competitors, retail banks must be agile and single-minded about putting the customer first. The truth is, most banks are not there yet; however, their customers are. Seventy-nine percent of customers say their banking relationships are merely transactional, according to the 2016 Accenture North America Consumer Digital Banking Survey. That is simply not good enough. Retail banks need to make themselves integral to their customers' lives.