There Is No Silver Bullet Machine Learning Solution

A recommendation engine is a class of machine learning algorithm that suggests products, services, information to users based on analysis of data. Robust recommendation systems are the key differentiator in the operations of big companies like Netflix, Amazon, and Byte Dance (TikTok parent) etc. Alok Menthe, Data Scientist at Ericsson, gave an informative talk on building'Custom recommendation engines for real-world problems' at the Machine Learning Developers Summit (MLDS) 2021. "Whenever a niche business problem comes in, it has complicated intertwined ways of working. Standard ML techniques may be inadequate and might not serve the customer's purpose. That is where the need for a custom-made engine comes in. We were also faced with such a problem with our service network unit at Ericsson," he said.