Opinion Are You an Amazon or an Apple Family?

A few months ago, Amazon invited reporters to its Spheres complex in downtown Seattle. It's an enormous greenhouse doubling as a work space for employees: a climate-controlled, glass-enclosed, self-contained ecosystem made up of 40,000 species of plants from all over the world. Amazon executives opened the event with a statement worthy of their surroundings: The company had 70 products, services and tools to introduce. The journalists in the room responded with gasps and laughter. There were new devices like the Echo subwoofer and a tiny gadget to bring Alexa into your car. A smart plug that automatically connects to Wi-Fi and will make any smart appliance respond to your spoken commands.