AI Tool Enables Movie Ratings Before Shooting First Scene

Movie ratings are vital to a film's bottom line and determine its impact on audiences. Traditionally, a movie is manually rated by humans watching it, taking into account violence, drug abuse, and sexual content. This dynamic could change soon with the rise of artificial intelligence (AI). Recently, researchers at the USC Viterbi School of Engineering used AI tools to rate a movie within seconds. One of the most impressive aspects of this approach is that the rating could be done based solely on the movie script, without shooting a single shot.