Google Analytics adds voice-based navigation

If you've got a question about your website or app data, you'll soon be able to ask Google Analytics directly. Instead, you just type in your query in or speak it out loud. In fact, Product Manager Annissa Alusi demonstrated the product for me by asking those three questions. In each case, Google Analytics answered her with the relevant data after just a few seconds. Senior Director of Measurement and Analytics Babak Pahlavan argued that adding voice and natural language controls isn't just a small upgrade.