Contest 2nd Place: Automated Data Science and Machine Learning in Digital Advertising

Editor's note: This blog post was an entrant in the recent KDnuggets Automated Data Science and Machine Learning blog contest, where it tied for second place. Digital Advertising provides an exciting playground for machine learning in general and automated predictive modeling in particular. An increasing proportion of digital advertising is delivered through real-time bidding ad exchanges. Ad exchanges connect sellers of ad placements (usually websites with ad space to monetize) and buyers (usually technology firms like Dstillery, operating on behalf of consumer brands and agencies). The goals of the buyers vary.