Amazon's Alexa Creators Nailed 5 Factors That Most Geniuses Miss

Build a device that works for disorganized people. Most consumer-oriented tech expects us to engage in an organized way -- and become even more organized. Alexa is built for a much more haphazard set of use cases, in which voice helps us get our messy lives back on track, quickly and effortlessly. Get the machine's AI-generated voice just right. Listen closely to Alexa's cadence, and you won't hear the know-it-all bombast of earlier competitors.