Technology Trends That Will Shape 2017 and Boost Your Company's UX

But I would argue that those UX traits aren't disappearing; they've become requirements rather than perks. Saying that a product is "intuitive" shouldn't be necessary because that should be a given property of its functionality. If a user can't intuitively utilize a particular function, it becomes irrelevant. The merger of UX and functionality poses a tough problem for developers, especially those working on global consumer apps like Uber. Those developers have to cater to the needs of a group of users wildly diverse not only in age and ethnicity, but in terms of the languages they speak, the values they hold and the devices they use.