AI: Putting the shopper experience on tech steroids

Artificial intelligence is touching almost every industry in the ongoing era of digital transformation. But what does it mean? Put simply, AI and machine learning -- a closely related idea -- are computer programs that emulate and learn human behavior to then make autonomous decisions. AI can be especially transformative in retail, helping almost every aspect of a retailer's business -- from utilizing data to drive sales, to automating the supply chain, or to hyper-personalize the customer experience. While AI can sound like some far-off idea, it's closer than you may think.