Leveraging Deep Learning to Improve the Retail Experience

During the dot-com boom, online clothing sales were predicted to grow to 40% -50% of total sales. Although online sales of some other kinds of merchandise, such as books, have reached 50% of the market in the past 15 years, the percentage of online clothing sales hovers around 20%. The difficulty in finding the correct size and fit is one of the primary reasons that consumers are reluctant to buy clothes online. And their concern is not groundless; sizing varies among clothing manufacturers, and it is difficult to ascertain fit from online images. Consequently, 30%-40% of online clothing purchases are returned.