AI: marketing's friend or foe?

Only 10% of marketing departments are experimenting with AI and chatbots. Despite the current hype, artificial intelligence is far from a new phenomenon. The beginnings of modern AI can be traced to 1956, since when it has powered world champion chess moves, won game shows and been the darling of the science fiction genre. Interest and investment has gathered significant pace in the last few years leading to new extensions of these early capabilities and integration into everyday life. At one end of the scale, AI is seen as a key component of solving our big generational challenges with eye-watering incentives for doing so.