How AI Can Improve Your Social Media Marketing

AI-powered chatbots have the ability to answer open questions by using natural language processing and machine learning to find the right response. So, you don't have to worry about your chatbot sounding robotic and turning off customers. In fact, according to the 2018 State of Chatbots report from Salesforce (via VentureBeat), 69% of consumers prefer chatbots for quick communications with brands. Plus, chatbots are easy to implement today, and they're only going to get more intelligent in the years to come.