How Coca-Cola And PepsiCo Use AI To Bubble Up Innovation

In its first year of operations, Coca-Cola sold only around 25 bottles of Coke. Today, the company sells approximately 1.9 billion servings of its drinks across over 200 countries. In fact, despite sharing a smaller share of the market, its competitor PepsiCo is still one of the largest companies worldwide. What may not be common knowledge is that both the rivals– Coca-Cola and PepsiCo employ artificial intelligence (AI) and machine learning (ML) to stay at the top of their game. Today, we take a peek into how these beverage companies are employing technologies to remain competitive. According to Greg Chambers, Global Director of Digital Innovation at Coca-Cola, "AI is the foundation for everything" that the Coca-Cola Company does.