How AI is impacting customer experience in fintech (VB Live)

Companies like MasterCard are implementing AI strategies that transform how customer experience is done. Join MasterCard Lab's VP of Artificial Intelligence & Machine Learning and others for insights on why AI is essential for fintech companies now, and developing an AI strategy going forward. Winning customer loyalty requires an experience that is always personalized, efficient, and seamless no matter what channel consumers are engaging in -- at scale. That's where artificial intelligence (AI) and natural language processing (NLP) comes in. The technology has evolved to the point where any company can leverage it to power chatbots that can communicate accurately and efficiently with your customers, 24/7, or analyze customer data to gain the kinds of insights that fuel better business decisions. And according to a survey on AI in Financial Services conducted by the World Economic Forum, 77% of business leaders expect that AI will become essential to their business within the next two years.