Marketers Need Artificial Intelligence to Reach the Segment of One - eMarketer

It's a marketer's dream to be able to predict a customer's next move and make decisions based off that. But with an increasing volume of customer data at their fingertips, marketers need technology to help with the almost overwhelming task. Where does artificial intelligence come in here? Radoslaw Dobrolecki: It's crucial to be very good at evaluating the value of a user, and to do that well, you need to predict the behavior of that user. This is all about deploying AI.