What Is Artificial Intelligence & Machine Learning in Marketing?

Artificial intelligence in marketing uses online and offline customer data along with concepts such as machine learning, natural language processing, social intelligence, etc. to gauge your audiences' future actions. It allows you to target audiences with the appropriate message at the right time through the relevant marketing medium to guide them through the marketing funnel. In this article, we will look at how organizations can use artificial intelligence and Machine Learning (ML) in marketing to their full potential. We'll start by understanding the fundamental concepts, followed by their use cases and the benefits of AI and ML. John McCarthy, an American computer scientist, coined the term Artificial Intelligence in 1955. The study is to proceed on the basis of the conjecture that every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.