Why CTOs have been thinking about intelligence all wrong

Matters of machine intelligence are topics of great interest these days. It reminds me of a statement I read a couple years back from renowned technology writer and author Kevin Kelly: "The business plans of the next 10,000 startups are easy to forecast: Take X and add AI." Although that prediction proved to be a bit off the mark (or perhaps it's still too early for its time), the idea is certainly compelling. For a better approach to making your company smarter, look to APIs. Nearly every day I hear of a new startup announcing some new intelligence offering.