Apple Aims to Make Siri Smarter with Lattice Data Purchase - The Mac Observer

Apple has another tool to help make Siri smarter thanks to its recent purchase of Lattice Data. The company specializes in artificial intelligence and dark data, which ultimately could turn out to be as cool as it sounds. Apple's Lattice Data purchase means Siri is getting smarter Sources speaking with TechCrunch spilled the beans on the deal, which reportedly cost Apple around US$200 million. Apple offered up its usual noncommittal confirmation saying, "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans." The technology Lattice Data created aids with artificial intelligence by finding the structure in dark data, or data that otherwise doesn't seem connected.