Council Post: Nine Common Mistakes Businesses Make When Using Chatbots

Conversational marketing relies on creating a connection between the buyer and the seller. In the past, employees seated at a PC would be tasked with developing those connections. Today's businesses have opted for artificial intelligence-powered chatbots to achieve the same effect. Yet many companies employ AI technology without realizing its limitations. Despite the sophistication of AI, without proper insight into how these chatbots can achieve their goals, it's unlikely that businesses will employ them adequately.