Can AI help strike the right emotional tone for content?

As the volume of digital content grows exponentially, marketers are spending more time than ever trying to understand what resonates with their customers. Over the next couple of years, artificial intelligence (AI) could boost these efforts by pinpointing the best emotional appeal, subject matter, style, tone and sentiment to focus on. U.S. marketers spent more than $10 billion on content in 2016, according to a Forrester estimate. For many marketers, their content marketing strategy now includes a wide range of tactics like social media posts, short- and long-form video, live video and sponsored articles. However, for most, content is delivered with a piecemeal approach.