Google is making its assistant 'conversational' in two new ways

Google would like to remind you that you can talk with it. Today Google is announcing a "Google Assistant" that essentially performs the same tasks as other Google interfaces do, but in a conversational mode. It doesn't have a name, it just has the power of Google and its deep mine of data behind it. In the past few years, we've seen every other big tech company launch a personal assistant: Apple's Siri. Facebook's M. All are already iconic assistants with distinct personalities -- or at least with the distinct sense that they have personalities. That's mainly because each has a name and a personified intelligence that you imagine you relate to.