Amazon's new Echo lineup targets Google, Apple and Sonos

It wouldn't be an Amazon event without a slew of new Echo devices, and this time is no different. The company announced not one, not two, but seven new Echo products today at an event today in Seattle. Not only are there now new versions of the Echo Dot, the Echo Plus and the Echo Show, Amazon also introduced several new Echo companions that you can use to bring Alexa to every room in your house -- and even your car. Like the new Echo Show, the new Echo Dot and Echo Plus look a lot better this year than last. The Dot, for example, no longer looks like an oversized hockey puck.