No, Alexa Won't Respond During The Amazon Echo Superbowl Ad – Here's Why

Amazon had a great holiday season selling Alexa-powered devices, but it's not done pushing the gadgets to consumers. The company is set to advertise the Alexa gadgets during the Super Bowl on Sunday -- and those ads probably won't accidently trigger users' Alexa devices. Amazon released its Super Bowl commercial this week on YouTube, which garnered millions of views. The one and a half minute clip features Amazon CEO Jeff Bezos, renowned chef Gordon Ramsay, Rebel Wilson, Anthony Hopkins and Cardi B. The commercial is about Alexa losing her voice while users ask her questions. Instead, Alexa is replaced by voices of celebrities.