Four Reasons Marketers Should Be Excited About Machine Learning

Machine learning is generating a lot of chatter lately, making myriad marketers scramble to figure out to use it. Despite all the excitement surrounding machine learning, however, marketers still struggle with how to view it, what to expect from it, and how best to use this new technology. The volumes and rates of data captured by those systems have increased substantially each year. Marketers are seeking to augment and blend that data with other sources, such as in-store visitor data. The dizzying increase of data volume and growing number of data collection sources leave us marketers trying to figure out how to drive the right message at the right place, at the right time.