'A lot of effort to get one date': Bumble app makes women's first move easier

"In the end it was the data that killed me," says Penny* about her decision to leave the dating app Bumble. If she opened the app she might receive 100 likes, 25% of which she might be interested in. She would look at their profiles and write individualised messages; a few would respond, perhaps one would result in a date. "That's a lot of effort to get one date," she says. Bumble, billed as the feminist Tinder when it launched in 2014, this week announced it was taking action to relieve the administrative burden on its female users.