Details Behind Omnicom Annalect's LinkedIn Data Integration

LinkedIn has begun to offer brand marketers more data to build content. Annalect, the global analytics arm of Omnicom Group, recently launched Professional Audiences based on that data. It gives marketers a better understanding of the content consumed by business audiences using LinkedIn data related to industry, company size, location, and title. Professional Audiences, a tool for media trends and insights within the Omni platform, is integrated across the Omnicom network and uses the LinkedIn Audience Engagement API to build B2B audiences in the same way it uses other to data to build B2C audiences. It uses LinkedIn's Audience API to reach the 645 million members.