The future of email marketing: Artificial Intelligence, interactivity, personalisation, and more

Email marketing of the future is exciting and fuelled by innovation, and for business willing to adapt, the opportunities are enormous. Here's a sneak peek at some of the changes email marketing is set to undergo. Chatbots are essentially artificial intelligence-powered software designed to streamline complex predefined tasks without the need for a human to be involved directly. They're also revolutionising the way email marketing is being carried out. Think of Siri, which is probably the most famous bot of all.