GumGum Raises $75 Million From Goldman Sachs

Government regulations and new privacy rules instituted by Apple Inc. and Alphabet Inc.'s Google will limit the ability of advertisers, publishers and tech companies to track users and target ads based on identifiable data. Going forward, marketers will have to revamp their data strategies, while adtech vendors and other companies are hurrying to find alternative ways to reach consumers. One such alternative is contextual advertising: targeting ads by placing them close to relevant content. GumGum uses computer-vision and natural-language processing technologies to scan and analyze text, images, video and audio to help match ads to content. CMO Today delivers the most important news of the day for media and marketing professionals.