The Morning After: LG Display's next-gen OLEDs are 42 percent brighter than its predecessors

LG Display came to CES 2024 with something to prove. Its showroom in Las Vegas had transparent OLEDs, a 480Hz gaming monitor and the company's most advanced OLED panels yet, featuring its META technology 2.0. While it sounds like promotional fluff (and there is some of that), LG Display is trying to address arguably OLED's biggest weakness in the face of ever-improving LEDs, MicroLEDs and the rest. Using advanced microlens arrays (now called MLA) and new algorithms, LG Display says it's made an OLED 42 percent brighter than the displays that came before it. At CES 2024, I took a closer look at the prototype panels, headed to TVs later this year.