Tata Capital to soon use AI in running marketing campaigns - Express Computer

Intelligent search: As advanced technology solutions grow smarter, it's important to remember that audiences are becoming smarter as well. Thanks to social media and rapid-fire search engines (like Google!), people find what they are looking for faster than ever before. AI and big data solutions can actually analyse these search patterns and help marketers identify key areas where they should focus their efforts. Smart ads: Marketers like Tata Capital are already experimenting with smarter ads, with account-based marketing solutions, but AI helps teams take this a layer further for truly insightful analysis. AI solutions are dig deep into keyword searches, social profiles, and other online data for human-level outcomes.