BuzzFeed is the latest publisher to embrace AI-generated content

CNet's AI SNFAU turned out to be merely the first pebble kicked down the slippery slope. In a Thursday morning internal memo acquired by the Wall Street Journal, Buzzfeed Chief Executive Jonah Peretti announced plans to embrace AI in both editorial and business operations and utilize text generation systems similar to CNet's to produce, for example, the memeable quizzes that originally built Buzzfeed's following. Such AI-powered quizzes could provide more personalized answers based on the user's more specific responses rather than based on a score range or ranked choice system like they are today. Peretti envisions AI not only producing content on its own but drawing inspiration from human writers. We squishy meat sacks would serve as idea sources for AI text generators, or as Peretti described members of his own species, "cultural currency" and "inspired prompts."