How Digital Disruption Will Be Defined by Human Growth

I've been thinking a lot lately about how technology has become the cure-all elixir, with its increasingly important, and sometimes problematic, role it plays in our lives. This line of thinking was in large part spurred by The Future of Digital Disruption event we co-hosted last month with Oxford University's Saïd Business School. The event was co-moderated by Professor Andrew Stephen from Oxford's Said Business School and Teradata's Martin Willcox, VP Technology (EMEA). Leaders from Audi, Barclays, Kantar, Sony Music, O2 Czech Republic, Facebook, MMA, WPP, Walmart, Teradata and others, as well as leading faculty and researcher's from Oxford's Said Business School Future of Marketing Initiative shared experiences and insights about some of the most complex issues facing leaders today, with a focus on challenges at the intersection of marketing and technology (e.g., analytics, AI, machine learning) and identifying new ways to achieve business growth enabled by technology. The keynote sessions and panel conversations were engaging and varied to encompass the dense topic of how digital disruption will shape the future.