Marketing in a Digital World: Machine Learning is Upping Innovation and Agility

In an ever-changing world of increasingly digital businesses, marketers need to be able to respond instantly to a multitude of factors. They need to be as flexible as their industry is fluid. They need to be agile in their environments. A report from CMG Partners found that 63 percent of marketers indicated that agility is a high priority for them, but only 40 percent considered themselves as such. The same report found that marketing teams that do consider themselves agile are three times more likely to significantly grow market share. Considering this, it goes without saying that marketing departments need to examine what they can do to update their approach.