The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

In the last two years, the number of machine-learning (ML) startups has skyrocketed, and companies (in truth or in hype) increasingly predicate their value proposition on artificial intelligence (AI). Although ML and AI in healthcare and finance have garnered a tremendous amount of venture investment and press, other areas, such as marketing and business intelligence, have the potential to more quickly impact profitability, and are less fettered by regulation. As of last year, there wasn't serious consensus or research into current and future AI marketing trends, so we decided to poll and interview over 50 ML and AI marketing executives. The goal: to determine the industries and applications with the most promise. The full ML-in-marketing survey, conducted over three months, sheds light on various noteworthy trends and patterns; below, after defining some terms, I've highlighted three major findings.