The Key To Successful AI: Hiding Its Use From People

Ironically, people are more likely to trust AI when they don't know it's being used. AI is proving itself superior to human intelligence in an expanding number of fields. That is, except when people know AI is being used. Yes, because in certain human-centric sectors, the performance of artificial intelligence starts to drop off if people are apprised of the involvement of an intelligent machine. In fact, human resistance would seem to be the achilles heel of artificial intelligence, since for all the recent advances of AI technology this resistance is preventing AI from doing its job in areas where human contact and interaction would normally play a central role. This message was brought home most recently by a study published in Marketing Science on September 20, titled "The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases."