20 Examples Of Machine Learning Used In Customer Experience

A system that remembers customers' preferences, can understand speech and text and that learns the more it's used--that's the magic of machine learning. Machine learning is used to understand customers, drive personalization, streamline processes and create convenient and memorable customer experiences. Here are 20 examples of machine learning in action. Guests at Disney parks use MagicBand wristbands as room keys, tickets and payment. The wristband collects information of where the guests are in the park to recommend experiences and even route people around busy areas.