Why Business Fails To Travel The 'Last Mile' Of Analytics

Many enterprises are stopping to WAIT rather than fully applying the strategic direction offered by big data analytics.Adrian Bridgwater There's an old saying in business: if don't ask the right questions, then how can you expect to get the right answers? For any given product or service, customer expectations, aspirations and requirements are often locked up in the customer's mind. Finding out what makes people tick is the key. In traditional terms, this is the last mile of business. This foundational truth applies as much to traditional negotiations, sales and general commerce as it does to the electronic business.