Smart Home Speaker Market Seeing Growth, But Consumers Want Better Assistants

Voice speakers have been a growing market for companies like Amazon and Google. And thanks to a survey from Adobe Analytics Cloud, it's possible to see where the market should be going. Among the survey's key takeaways, the Amazon Echo series and the Google Home speaker saw its biggest jump in U.S. sales during the past holiday season. Adobe Analytics Cloud said three out of four speakers in the market's current install base were sold during this time. Smart home support has also played a role in the growth of the virtual speaker market.