Why business must adopt data science

Chalenge Masekera BIG data, data science, data mining, machine learning and artificial intelligence are currently buzzwords in the world of technology. So what is the hype all about and what does this mean for business in Zimbabwe? By adopting data science businesses stand a chance to be able to understand and predict customer behaviour and system processes in simple and faster ways. Broadly, data science refers to the use and conversion of data into knowledge and actionable insights. All these industries that embraced ICTs some years ago and record their transactional data daily in computer systems are prime candidates for data science.