The Who, What, Where, and Why of Chatbots - Sklar Wilton

If you've spent any time on social networks like Facebook or Twitter, you've probably seen the word'chatbot' pass through your timeline many times. In short, a chatbot is a computerized communications service that follows specific rules to interact with people in a text based environment. They are becoming increasingly sophisticated and some are starting to incorporate artificial intelligence as well. Chatbots serve many purposes, from functional to fun, and can live in any messaging or chat product such as Facebook Messenger, Slack, Telegram, or even plain old text messages. They may use a chatbot to make it easier to engage with a brand in real time, inject their brand's personality into the consumer's online experience, or to help simplify the process their consumers go through.