Business Chatbots Taking Over @CloudExpo #AI #ML #IoT #M2M #Cloud

Chat apps characteristics make them very appealing to businesses and marketers. Prominent ones include their size, user retention, usage rates, and user demographics. In fact, the combined user base of the top four chat apps is larger than that of the top four social networks. Chat apps also have higher retention and usage rates than most mobile apps. Finally, the majority of their users are young, an extremely important demographic for brands, advertisers and publishers.