Why AI Is Happening Now - eMarketer

While computer scientists have been touting artificial intelligence (AI) for more than half a century, the technology is just starting to reveal its potential. In spite of the hype, machine learning, deep learning, computer vision and natural language processing have quietly become entrenched in many people's daily routines. These innovations have brought with them new abilities to automate tasks, analyze data and connect dots, according to the eMarketer's latest report, "Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype." Nonsubscribers can purchase the report here.) Without even realizing it, people have become accustomed to interacting with AI. "When you use Facebook or Google or Apple, you're using it," said Karim Sanjabi, executive director of cognitive solutions at independent media agency Crossmedia.