Ford's new AI subsidiary wants to create hands-free, eyes-off driver assist systems

Ford knows you do -- and the company is doubling down on developing automated driving technology to help make traffic a little more tolerable. Today, Ford announced the creation of Latitude AI, a wholly owned subsidiary that aims to make driving less stressful, specifically in "bumper-to-bumper traffic or on long stretches of highway." The idea seems to be to develop a more advanced version of Ford BlueCruise -- but without sensors that warn drivers to pay attention if their eyes wander from the road. Ford's announcement instead imagines the system giving drivers an "eyes-off-the-road" experience that can give them "some of their day back." This isn't the first time Ford has spun off part of its company to focus on automation.