Apple : Siri to Be Focus of Apple's Developers Conference 4-Traders

Coming off its first quarterly revenue decline in 13 years, Apple Inc. kicks off its annual developers' conference Monday in San Francisco facing questions about whether the company's best days are behind it. The focus of the weeklong Worldwide Developers Conference is expected to be on Siri, Apple's digital assistant. When Apple introduced Siri as an iPhone feature in 2011, it heralded a future of people finding information or completing tasks on their devices by speaking rather than typing or tapping. That vision of Siri hasn't fully materialized, leaving the door open for other technology companies to push into Apple's turf. Google parent Alphabet Inc., Amazon.com Inc. and Microsoft Corp. have all introduced voice-activated digital assistants that rely on artificial intelligence -- technology that allows computers to understand inferences and context so they can make decisions like a human brain instead of following programmed instructions.