Jim Sterne: "Statistician's Blues" -- Stayin' Alive In Technology

Jim Sterne is widely considered the godfather of digital marketing analytics and is one of our heroes in the world of marketing and data. Jim was along every step of the way as tech evolved in Silicon Valley--from selling companies their first-ever computers, to imagining what the World Wide Web could mean for business in the 90s, to his current focus on how Artificial Intelligence and Machine Learning is going to be the next ubiquitous element of running a business, in particular for the fields of data analysis and marketing. Jim has written a whole shelf's worth of books, several of which he found himself writing because no one else had. His latest book is one of these, entitled, "Artificial Intelligence for Marketing: Practical Applications." He also founded the Marketing Analytics Summit and is gearing up for this year's conference on June 17-20--the event where digital analysts, marketing technologists, and growth architects use marketing data to create impact.